Founder Portal

  Closing the Pay Gap: Striving for Pay Parity in Corporate Business In today's corporate landscape, the conversation around pay parity has gained significant momentum. For far too long, women have been undervalued in the workplace, stemming from a historical context where women's contributions were neither recognized nor rewarded fairly. As we advance into the 21st century, it is imperative to address and rectify these discrepancies to foster an equitable work environment. Historical Context and Progress Reflecting on the history of women's rights, it's sobering to remember that women were once not even considered full citizens with the right to vote or work. It was only in the early 20th century that significant strides were made towards gender equality. However, despite the progress, the battle for equal pay continues. Understanding the Pay Gap The gender pay gap is the average difference in remuneration between men and women who are working. Women, on average, earn ...

Strategy to write a concise Press Release  Crafting a concise press release is a cornerstone of effective public relations. In an industry where attention spans are short and competition for media space is fierce, a well-written press release must succinctly convey a client's achievements while simultaneously serving as an advertisement. This delicate balance is not easy to achieve but is crucial for successful PR campaigns. Recently, I had the opportunity to write a press release for a real estate client, despite not having a formal background in PR. My experience at an NGO from 2016 to 2019, where I managed a variety of responsibilities on my own, provided a strong foundation. Additionally, my preparation for civil services and my hobby of blogging helped refine my writing skills, making me well-equipped to handle this challenge. The unwavering support from our CEO was instrumental in my success. He trusted my approach and allowed me the creative freedom to craft the press releas...

  The Power of Strategic PR in Brand Salience In today’s digital era, brand salience has become an indispensable tool for public relations (PR). A brand is not just limited to companies; individuals can also be brands. Building and maintaining this brand presence requires strategic PR efforts to keep the brand visible and relevant in the media and among people. This is achieved through various means, such as publishing articles, securing media coverage, and increasingly, appearing on podcasts. Why Do We Need Brand Salience? The importance of brand salience can be summed up by the phrase, “What you show, you sell.” Every startup, individual, and company need to focus on building their brand in an age where digital presence is paramount. However, sometimes brands face negative feedback, which is not necessarily the fault of the market or the people. This is where the power of the PR industry comes into play. Essentially, the stronger the public figure, the more robust their PR needs ...

  Analysis of the NDA Government's PR Strategy in India (2014-Present) Since assuming office in 2014, the National Democratic Alliance (NDA) government, led by Prime Minister Narendra Modi, has employed a sophisticated and multi-pronged public relations (PR) strategy. This strategy has been pivotal in shaping public perception, communicating policies, and managing the government's image both within India and on the global stage. This report provides an in-depth analysis of the NDA government's PR strategy, highlighting its key components, execution methods, and the resultant impact. Key Components of the NDA Government's PR Strategy 1. Digital and Social Media Engagement The NDA government has effectively leveraged digital and social media platforms to communicate directly with the public and disseminate information efficiently. Prime Minister's Social Media Presence: PM Modi maintains an active presence on platforms such as Twitter, Facebook, and Instagram, with mi...

The Vital Role of Social Media in the Modern PR Industry  In the fast-paced realm of public relations (PR), social media has become an indispensable tool. It has revolutionized the way PR professionals communicate, engage with audiences, and manage brand reputations. Here is a concise overview of how social media has become an essential element of the PR industry.  Real-time communication and Engagement  Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram have transformed PR by enabling real-time communication. Brands can now directly engage with their audiences, addressing concerns, sharing updates, and fostering a sense of community. This immediacy is crucial for maintaining a positive brand image and cultivating enduring relationships with stakeholders.  Amplified Brand Building  Establishing a strong brand identity requires consistent messaging and extensive visibility. Social media amplifies these efforts by providing a platform where ...

  The Transformative Role of AI in Digital Marketing and Its Impact on the PR Industry In today's fast-paced digital landscape, Artificial Intelligence (AI) is no longer a futuristic concept but a present-day reality reshaping various industries. Among these, digital marketing stands at the forefront, leveraging AI to enhance efficiency, precision, and customer engagement. This transformation significantly impacts the Public Relations (PR) industry, driving new strategies and redefining traditional roles. In this blog, we explore the profound ways AI is revolutionizing digital marketing and its consequential effects on PR. AI in Digital Marketing: A Game Changer 1. Enhanced Customer Insights AI algorithms analyze vast amounts of data to provide deeper insights into customer behavior and preferences. By processing information from social media interactions, browsing history, and purchase patterns, AI can predict trends and personalize marketing efforts. This level of insight was pre...