Analysis of the NDA Government's PR Strategy in India (2014-Present) Since assuming office in 2014, the National Democratic Alliance (NDA) government, led by Prime Minister Narendra Modi, has employed a sophisticated and multi-pronged public relations (PR) strategy. This strategy has been pivotal in shaping public perception, communicating policies, and managing the government's image both within India and on the global stage. This report provides an in-depth analysis of the NDA government's PR strategy, highlighting its key components, execution methods, and the resultant impact. Key Components of the NDA Government's PR Strategy 1. Digital and Social Media Engagement The NDA government has effectively leveraged digital and social media platforms to communicate directly with the public and disseminate information efficiently. Prime Minister's Social Media Presence: PM Modi maintains an active presence on platforms such as Twitter, Facebook, and Instagram, with mi...