The Power of Strategic PR in Brand Salience In today’s digital era, brand salience has become an indispensable tool for public relations (PR). A brand is not just limited to companies; individuals can also be brands. Building and maintaining this brand presence requires strategic PR efforts to keep the brand visible and relevant in the media and among people. This is achieved through various means, such as publishing articles, securing media coverage, and increasingly, appearing on podcasts. Why Do We Need Brand Salience? The importance of brand salience can be summed up by the phrase, “What you show, you sell.” Every startup, individual, and company need to focus on building their brand in an age where digital presence is paramount. However, sometimes brands face negative feedback, which is not necessarily the fault of the market or the people. This is where the power of the PR industry comes into play. Essentially, the stronger the public figure, the more robust their PR needs ...